The success of your website depends largely on one thing – Search Engine Optimisation (SEO). Without effective SEO that actively propels your website up the search engine rankings, any other money and effort you spend on your site is as good as wasted.
Websites have two audiences, their users and the search engines. Most designers know the importance of building a site that will attract search engine traffic, but not all are skilled in SEO best practices. While SEO techniques constantly change, and there are many ways to ensure a site is indexed properly, only a few are essential for good positioning.