Ignore social media at your peril. Today, more than ever before, social media plays a crucial role in website marketing. Not only can it be leveraged to communicate directly with your target audience, but it can also increase your organic search results.
There is more to social media than just Facebook and Twitter. There are countless other platforms to choose from and the key to connecting with customers is finding which ones work best for you. One size rarely fits all and it is far better to focus on what matters most to you or your company than simply following what everyone else is doing.